The current trend in quiz apps such as HQ Trivia and QuizUp and the perennial popularity of shows such as Jeopardy and the board game Trivial Pursuit, speaks to the popularity of trivia content. Trivia is timeless, cross-cultural, and enjoys a broad demographic appeal. Content is never outdated, and can be re-purposed for multiple uses. Moreover, trivia adds `stickiness` to any web site, thus increasing the time users spend on sites, ad impressions, and buying. Trivia builds brand awareness and loyal users wishing to return to sites for new games, answers and prizes.